How to Build a Better Brand

In order to create a successful brand, you need to have an in-depth understanding of your company’s goals and values and align those with your creative strategy. Drawing from over a decade of building, developing, and maintaining great brands, this session focuses on how to elevate and craft that customer experience. After this session, you’ll be able to:

• Define what a brand is and the psychology behind what it means
• Develop your brand through an effective 3-step process
• Create a human-centric marketing campaign to captivate and attract customers
• Connect with your audience through a telepathic level of customer service
• Operationalize your brand between departments