How to Boost Marketing Effectiveness by Thinking Like a Product Company

Today’s marketers face challenges bigger than SEO, content strategy, or landing page design. They demand an entirely new strategic mindset that forms deeper connections with their audience and uncovers consumers’ hidden needs and intentions, and an understanding of how to organize their marketing team and initiatives to address these objectives. Based on the problem-solving tactics of today’s most innovative product companies, this presentation will help you apply strategic thinking to implement short- and medium-term changes that will make every minute you spend on your digital marketing efforts exponentially more impactful for customers and prospects. After this session, you’ll able be able to:

• Identify what your audience truly wants from your brand and develop design solutions to meet them
• Improve the customer journey by empathizing with your customers’ unspoken needs
• Build a strategic roadmap to boost your marketing effectiveness across all channels