How Marketers Can Make Feedback Their Friend

Feedback is essential to improvement, but content creators often lack the time and expertise to manage highly sensitive and emotionally-charged conversations surrounding their team's creative process. Blending research with a real-life case study, this session will deliver actionable insights from behavioral science that immediately improve the way you train, support and empower your team for creative success. After this session, you’ll be able to:

• Deliver criticism to your team without harming morale.
• Apply the science and skills of improv to boost creativity.
• Put time-efficient strategies in place to hold regular performance conversations.
• Create a coaching culture that aligns with business strategy and industry trends.