How Emerging Technology and the New Digital Customer are Inviting Disruption

Disruption is something we all hear about as marketers, but how do use it to our benefit? Now more than ever, companies and marketers are scrambling to react to the latest industry trends and digital disruptions, often times unprepared to deal with the changing marketplace. This session will push you to see how you can utilize disruption and technology to better engage your customers. At the end of this session, you’ll be able to:

• Understand why NOW is the tipping point of the customer engagement revolution
• Utilize 5 technologies to redefine the customer experience
• Identify key behaviors you need to adopt to develop a mindset of disruption