Session Details

eventNovember 15
schedule2:05 pm - 2:05 pm
location_on Room 4

How Does Your Martech Stack Stack up? Harness the Power of Your Tech Stack

Ever sunk budget into a new tool that didn’t deliver? Spent months spinning up collaboration software that was rarely used? Bought software only to find out another team already used it?Join marketing leaders from Lenovo Software as they regale you with their tech stack tragicomedies and epic tech stack triumphs. After this session you’ll be able to:
  • Create a plan to get your marketing tools under control
  • Develop a forward-looking martech stack management strategy
  • Provide better training, collaboration and support for purchased technology
  • Make smarter software decisions and investments
Data & Analytics
Marketing Strategy