2:30 pm - 2:30 pm
How Brands Can Use NFTs to Engage Consumers and Generate Revenue
While non-fungible tokens (NFTs) have been around since 2017, it wasn't until this year that the blockchain technology gained awareness and traction with major brands. From QSRs like Pizza Hut and Taco Bell to luxury brands like Jacob & Company and Gucci, brands are testing the waters with NFTs. In this presentation, Kent Lewis of Anvil Media will outline the benefits, opportunities and challenges of NFTs for brand marketers.
After this session, you’ll be able to:
- Understand the key NFT benefits and challenges faced by brands and marketers
- Apply best practices from current examples of NFT brand campaigns
- Implement core strategies for campaigns to help create your own NFT roadmap