How Brands Can Follow the YouTuber Imprint and Win Over Gen Z

For brands looking to reach a Gen Z audience, programming content on social channels may seem like a daunting challenge. How do brands effectively reach and engage a generation that is constantly bombarded by content from all angles? Social-led creative agency Movement Strategy has been helping brands like Netflix and Under Armour break through the noise by taking cues from influential YouTubers—utilizing a toolbox of effective content and creative strategies to grow brands’ YouTube channels and create content that Gen Z seeks out. During this session, you’ll learn:

• Why editorializing your brand’s YouTube channel resonates with Gen Z—and how to develop the best strategy to do so
• How to find the YouTube content that works, and shift away from what doesn’t
• Maximizing your content with cost-effective production methods