Session Details

eventApril 11
schedule1:45 pm - 1:45 pm
location_on Room 2

How AI Will Give You Marketing Super Powers, Not Eliminate Your Job

Has your marketing job become an endless stream of spreadsheets, bar charts, workflow and discussions about API calls with IT? Artificial intelligence (AI) tools are automating routine task and helping clear our schedules so we can spend more time on strategy and creating brilliant marketing programs. In this session, we’ll share how marketers are gaining super powers through AI to help them. At the end of this session, you’ll be able to:
  • Detect moments of customer “struggle”
  • Identify and reduce marketing churn
  • Uncover data and insights on campaigns via voice interaction
  • Deliver the best content to individual customers
  • Put experiences into context - weather and location
Marketing Strategy