Session Details

eventJune 28
schedule12:00 pm - 12:30 pm
location_on Room 3

Unleashing the Hero Within: A Journey to Creating Marketing Stories That Convert

Gaining and keeping attention in the online space is like playing a board game with no board... difficult. In this immersive talk, Kabrina Budwell takes you on a quest to unleash your inner hero and helps you learn how to create marketing stories that captivate and convert. Together, we'll explore the elements of storytelling and how to craft narratives that take potential customers on a journey, from identifying a problem to finding the solution offered by your product or service. By the end of this epic quest, you will walk away having discovered the benefits of automation to deliver personalized content and gain practical strategies and tools to create marketing that not only drives conversions, but also creates a lasting impact. So, gear up and join this journey to unleash the hero within.

After this session, you'll be able to:

  • Understand how different types of lead generation can allow for better conversion
  • Create a customer journey worth following
  • Understand how AI can assist in your journey mapping

Who should attend: The ideal audience for this session are marketers, content creators, and entrepreneurs who are sick of the, “this is how it’s always been done marketing” and are looking to not just attract, but convert leads to clients.

Why you should attend: You will want to attend this session to learn how the hero’s journey and game design can change your marketing to help you get more wins faster.