Hack Facebook’s New Algorithm Changes

Facebook's latest algorithm changes have sparked concern for brand and Facebook page managers—many of whom fear that their organic reach will plummet thanks to a new prioritization of interactions from family and friends. Carlos Gil will provide a detailed look into the update and share proactive steps you can immediately use to not only survive but thrive on Facebook in 2018. After this session you will be able to:

• Adjust and apply techniques to reclaim or boost Facebook engagement
• Create the ultimate checklist for creating highly-optimized Facebook content
• Tap into Facebook's analytics updates to measure your successes