Ricky Bobby’s Guide to Showing up in Local Searches

Every sale starts with a search on Google - you have to be at the top of local search results if you want to win. This session will show how local SEO is different from traditional SEO and provide a detailed playbook for SEO in 2021, outlining specific actionable tactics to help businesses dominate local search results.

After this session, you'll be able to:

• Understand the additional signals involved with Local SEO
• Optimize both on-site and off-site signals to influence local search rankings
• Optimize Google My Business for better visibility and better first impressions with customers