Session Details

eventAugust 11
schedule3:15 pm - 3:15 pm
location_on Room 3

Grow Your Influencer Program to Reengage Consumers in a Post-COVID World

How can brands relate to consumers whose lives have been turned upside-down over the past year and a half? What better channel than influencers: real people they’re already turning to for advice, recommendations and an example of post-COVID living? Many brands have embraced online influencer marketing for its cost-effectiveness, scalability and authenticity – but how do you know you’re getting the most out of your efforts? What can you do to level-up your campaigns?

After this session, you’ll be able to:

  • Measure and report the ROI of your influencer partnerships
  • Get more out of influencer content by giving it multiple lives
  • Make a splash even with limited influencer compensation budget

Who should attend?
This session is for digital marketers who would like to improve the sophistication of their influencer campaigns – or for those just getting started who are curious about the potential impact of influencer marketing for their brands.

Marketing Strategy