Google’s AI is Smarter Than You: What That Means for Your AdWords and SEO

Google is accelerating the number of changes it makes to AdWords and SEO with the help of Artificial Intelligence. How does AI affect our SEO and AdWords campaigns? Join this session to go through Google's AI projects and the patents that explain how AI is changing the way we find things online. Then we’ll identify what we as marketers can do to take advantage of these changes. At the end of this session, you’ll be able to:

• Describe how Google is using AI to improve their internet services
• Understand recent changes to Google's SEO and AdWords algorithms that have been driven by Google's AI
• Find Google's future patents and changes, and implement changes in your strategy accordingly