Session Details

eventMay 16
schedule3:40 pm - 4:15 pm
location_on Room 2

Getting the Green Light: How to Build Content That People Say YES To

The best content gets audiences to say “YES” to something, like a change in thinking or a new behavior. Too often, though, we get a whole lot of “NO.” Why? Because we try to get a “YES” to the hardest things for people to say “yes” to. Join recovering 20-year brand and content marketer and former TEDx Executive Producer Tamsen Webster as she explains how to make it easy for your audience to say “YES” to your content…and just as easy for you to build it. By the end of this session, you’ll be able to:
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)