Get More from the Emails You’re Already Sending and Modernize Your Email Marketing Playbook

The inbox, customer expectations, and marketing technology have all evolved, but marketers struggle to keep up. It has never been easier to deliver a relevant, personalized experience in the inbox but the engagement hasn't followed. 80% of marketing emails sent in 2018 will never get opened. Worse yet, 98% of emails will never get clicked. In this session, we’ll examine the inbox experience and show that the fundamentals are the key to optimization and personalization. After this session, you’ll be able to:

• Activate customer data and personalization
• Optimize the emails you’re already sending
• Use email KPIs that value long term relationships