Session Details

eventDecember 5
schedule3:35 pm - 3:35 pm
location_on Room 3

Generation Entertain Me: How Gen Z is Changing Everything

Are you listening? Internet trends may seem random or fleeting, but why does a yodeling Walmart boy, the floss or the Kiki Challenge become hot? It’s largely due to the influence of the next generation of consumers, Gen Z. If you’re not adapting your digital strategy, you will become obsolete. In this session, we’ll discuss how this generation will change the future of the web with evolving expectations for their brand interactions. After this session, you’ll be able to:
  • Understand how the shift from inform to entertain driven by a digital dependence can impact your brand
  • Rethink your digital experience as the human experience
  • Create a predictive personalized experience
Marketing Strategy