Session Details

eventSeptember 19
schedule12:30 pm - 2:00 pm
location_on Room 1

Generate More Content and Do Less Work to Achieve Optimal Paid & Organic Media Outcomes

The pressure to make content has never been higher, but how can you create the content you need to reach your organic goals, and how do you know which pieces are the best to promote in paid media?

In this class, we will cover how to make engrossing, well-aligned content you can use several ways — and how to identify which pieces are worth supporting with paid media. Stop making more content and start finding smarter ways to promote the right content!

After this session, you’ll be able to:

  • Take one idea and make it 3 (or more!) pieces of content.
  • Determine how to slice up your one piece of content into several tests and decide how it should be promoted
  • Identify content winners and go deep to get off the content testing treadmill