From Zero to Hero: How Any Marketer Can Derive Value from Digital Data Like a Pro

Diving deep into data may not be a regular part of your day job, but occasionally you need to do it to answer executive questions, validate or invalidate your strategy, and improve customer experience. If this sounds like you, this is the session for you.

We'll talk about how you can approach digital experiential analysis work like a full-time digital data analyst applying some simple analysis techniques to help find insights and optimization opportunities. We’ll also cover the basics on how to weave these data driven insights into your presentations to influence change.

After this session, you'll be able to:

• Ground yourself in simple approaches to finding insights and optimization opportunities with your digital data
• Apply some simple data analysis techniques to measure change and opportunity size
• Develop more compelling data-backed presentations to influence change