Five Reports Every Marketer Needs to Master in Google Analytics

Google Analytics is the standard for understanding website and user data in digital marketing. It is a marketing tools that allows you to see traffic and conversions by channel, campaign or audience. It can also be overwhelming, with so much data you end up in a rabbit hole with no idea what to do next. In this session, we'll outline five important reports in Google Analytics, understand how to leverage those reports to build audiences and make business decisions, and learn how to leverage Google Data Studio to automate reporting. At the end of this session, you'll be able to:

• Understand the five most common reports in Google Analytics plus tricks on how to diagnose data issues for your website using Google Analytics
• Leverage segments in Google Analytics to understand user engagement and the importance of setting up goals for your business
• Utilize Google Data Studio to make reports that can highlight user engagement, and customer funnels while automating all of your reporting