Session Details

eventAugust 16
schedule9:15 am - 9:15 am
location_on Room 2

Five Examples That Prove Personalized Marketing Doesn’t Start with “Hello [First Name]”

Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about so much more than seeing their name. After this session, you’ll be able to:
  • Identify new ways to personalize across your entire customer experience, including and beyond email
  • Maximize the most valuable customer data that exists in your different tools and systems
  • Coordinate with your sales team to deliver more relevant, productive lead nurturing
Data & Analytics
Marketing Strategy