Facebook Live 365: What We Learned During a Year of Digital Storytelling

Over a 12-month period, Guinness World Records was one of the first and most prolific brands producing live content on Facebook. But what did we learn from producing content literally all over the world? You’ll hear a series of tips and takeaways to improve your social media broadcasts. After this session you’ll be able to:

• Leverage the platform to maximize consumer engagement
• Understand how to create an effective broadcast from start to finish
• Maximize the talents of the producers, hosts and other talent
• Understand how timing, length and technological challenges can affect any broadcast, regardless of your industry