Session Details

eventAugust 9
schedule3:00 pm - 3:00 pm
location_on Room 2

Experiential Marketing: How the Best Brands Amplify Their Live Experiences Through Digital

Citing leading examples of some of the best experiential case studies worldwide, join Brendan Walsh, Principal and Co-Founder of Mole Street- an Award winning experiential marketing and branding firm, as he breaks down the latest trends and successes from large brands to non-profit institutions how a good digital campaign can elevate and amplify live events and activations to new heights. In this session you will learn:
  • General background on Experiential marketing techniques and how they intersect with a social/digital campaign
  • Profiles of some of the best known brands and how they use it effectively
  • Video examples for reference within the retail, hospitality, fmcg, tourism and entertainment space
  • New tools that are available to capture social information at events without hashtags
Content Marketing
Marketing Strategy
Marketing Technology