Executives as Influencers: How to Leverage the Voice of the C-Suite and Beyond

As consumers and employees, there’s no question we trust people over logos. People speak to us as one of us. They have relatable feelings and compelling stories we can follow. Your executives are in a unique position that combines authority with authenticity and power. In short: They have the potential to be the best influencers your company will ever have. But where do you start? And how to you keep it going over the long term? This session will guide you through the successful, sustainable process we use at Walmart to train and support our executives to use their influence to meet their goals.

After this session, you'll be able to:

• Build a repeatable social playbook process for every executive
• Create a training and support program for everyone
• Keep the content flowing, even when you have a small team
• Break into new channels the right way, and reach new audiences