Session Details

eventMay 16
schedule4:00 pm - 4:00 pm
location_on Room 4

Evolving to a Holistic Approach to Grow Engagement and Conversions

Tactical planning is necessary, but how does that fit in the overall strategic framework of your cross-channel ecosystem? This session will challenge the concept that tactics = strategy and provide the framework to create a holistic, cross-channel, customer-centric strategic approach to drive customer-first communication for higher engagement and ROI. After this session, you’ll be able to:
  • Execute an effective customer experience discovery
  • Employ data to identify cross-channel opportunities
  • Expand your digital blueprint to evolve towards 1:1 customer journeys
  • Apply advanced learnings from to grow engagement and ROI
Data & Analytics
Marketing Strategy