Evolving to a Holistic Approach to Grow Engagement and Conversions

Tactical planning is necessary, but how does that fit in the overall strategic framework of your cross-channel ecosystem? This session will challenge the concept that tactics = strategy and provide the framework to create a holistic, cross-channel, customer-centric strategic approach to drive customer-first communication for higher engagement and ROI. After this session, you’ll be able to:

• Execute an effective customer experience discovery
• Employ data to identify cross-channel opportunities
• Expand your digital blueprint to evolve towards 1:1 customer journeys
• Apply advanced learnings to grow engagement and ROI