Session Details

eventApril 10
schedule2:30 pm - 2:30 pm
location_on Room 4

Everything You Should Know About Email in 30 Minutes

Let's face it. Email isn't the sexiest of marketing tactics, but subscribers love it and organizations drive solid ROI from it. The problem is that most organizations aren't doing email well. We send emails that lack context, doesn't use the right data to personalize content, tests the wrong variables, and, very often, doesn't get delivered. We can alleviate those issues by understanding and be leveraging key tactics to ensure our emails are delivered, use the right content that subscribers care about and impacts our marketing objectives, and ensure our emails are designed for the modern subscriber. After this session, you'll be able to:
  • Understand the psychological impacts of bad email marketing
  • Determine if you're making it to the Inbox or not
  • Develop a checklist to ensure your campaigns are designed appropriately for your subscribers
  • Understand different data that marketers can be in the Inbox
Marketing Strategy