Enhancing the Customer Experience with Messaging Apps

Immediate customer service support has become a norm today thanks to the evolution of digital media. With the introduction of tools like messenger bots, brands can now compete in this space regardless of budget…but are hopping on the bandwagon without a plan. This session will provide a roadmap for leveraging messaging apps to deliver valuable customer service, and challenge marketers to incorporate this strategy through the use of Facebook Messenger. After this session, you’ll be able to:

• Understand messenger app trends, and develop a coherent and actionable customer service journey
• Learn and apply best practices from large-scale brands who are successfully using messenger bots
• Incorporate messenger bots into your Facebook advertising strategies and improve customer service efforts