Empathizing Your Way to Marketing Success

Empathy is more than just a popular marketing buzzword. It’s a proven strategy to connect with customers, deepen relationships, spark action and drive sales. We all know that emotion has always been a powerful way to market, but empathy can be difficult for brands to communicate in an authentic way. The key to successful brand empathy is not just understanding your customers but knowing what they value and identifying with their situation. Enjoy an energy packed session full of actionable insights and brand examples. At the end of this session, you’ll be able to:

• Understand why making your customer a key member of your marketing team is critical
• Get beyond the numbers to gain insights around the motivations of customers
• Craft empathetic, audience-centric narratives that stand out and evoke emotional responses
• Take an empathetic approach across various tactics and channels, from the most simple gesture to a coordinated campaign