Email Marketing in the Age of Gen Z

Marketers have been focusing on Millennials for years now. But by 2020, Gen Z will make up 40% of American consumers, and they already boast up to $143 billion in direct buying power. And, contrary to popular belief, they don’t pose a threat to email – their usage makes them a huge opportunity. This session will cover the key traits and behaviors that make Gen Z unique and why they’re valuable to email marketers – as well as five actionable strategies for engaging this generation with email. At the end of this session, you’ll be able to:

• List the key traits and takeaways for marketers on Gen Z (born between 1996 and 2010)
• Understand the impact on spend and email usage Gen Z has, and how it’s anticipated to change as they enter the workforce
• Implement five strategies for driving email engagement and conversion with Gen Z consumers