Email Marketing in the Age of Gen Z

We all got the memo: video is here to stay. But how can we create video content that is flexible enough to appeal to unique audiences, do it quickly, and still not break the bank? We marketers know that we cannot produce corporate videos on our iPhones. We also operate under our unique version of “Tyranny of the Urgent”; time is not on our side. So what’s a marketer to do? Find out in this session. After this session, you’ll be able to:

• List the key traits and takeaways for marketers on Gen Z (born between 1996 and 2010)
• Understand the impact on spend and email usage Gen Z has, and how it’s anticipated to change as they enter the workforce
• Implement five strategies for driving email engagement and conversion with Gen Z consumers