3:45 pm - 5:15 pm
Email Design, Automation, and Personalization: Deliver Relevant, Engaging Email Campaigns
How do we ensure our emails are timely, targeted, and relevant? Let's talk through visual hierarchies, design elements, and accessibility best practices to ensure your emails engage subscribers. We'll ensure that you have recommendations for the most relevant and important email automations, better define personalization options for all brands, and the tools required to deliver relevant email campaigns.
After this session, you’ll be able to:
- Apply actionable design tactics to ensure your emails engage subscribers
- Evaluate personalization categories to consider for your business
- Use proven tools and tips to deliver relevant campaigns to your customers