Session Details

eventMay 21
schedule4:45 pm - 5:15 pm
location_on Room 0

Elevate Your Content Strategy: How to Scale and Produce Effective Consumer Conversations

Reaching as many people as possible through personalized and engaging content is a significant marketing challenge, but this year offers technology advancements and proven strategies that help improve these efforts. During this Keynote, Beverly Jackson will discuss how to develop a sophisticated content strategy that’s optimized for how consumers behave and where they’re interacting today.