Session Details

eventFebruary 27
schedule12:45 pm - 1:40 pm
location_on Room 1

Elevate Your Content Strategy: How to Scale and Produce Effective Consumer Conversations

Reaching as many people as possible through personalized and engaging content is a significant marketing challenge, but this year offers technology advancements and proven strategies that help improve these efforts. During this Keynote, Beverly Jackson will discuss how to develop a sophisticated content strategy that’s optimized for how consumers behave and where they’re interacting today.