Session Details

eventSeptember 20
schedule10:15 am - 10:45 am
location_on Room 3

Driving Growth Through Experiences: The Power of Live Events and Experiential Marketing

Traditional advertising has lost its edge. As audiences grow increasingly weary of online ads, how can brands adapt to modern consumers' needs and create meaningful connections? In this session, Huong will discuss how experiences are critical to building strong, lasting relationships between brands and consumers. From events to experiences, she will share how experiential marketing is key to engaging with audiences, retaining their attention, and driving leads in an ever-changing marketplace.

Actionable tactics you can apply after this session:

  • Create strong relationships with customers by leveraging experiential marketing tactics that produce long-term value
  • Build branded experiences to drive prospective and existing consumer trust and loyalty
  • Understand event tools and resources critical to driving leads