Session Details

eventAugust 5
schedule4:00 pm - 4:00 pm
location_on Room 1

Driving Demand with Gen Z, the Generation Constantly Online but Constantly Ignoring Your Brand

There are 86.4M Gen Zers in the U.S. with an estimated $143B in spending power. So why does it seem impossible to get them to spend on your brand? Gen Z also spends more time than any other generation online, so shouldn’t they be the easiest to reach with digital? The reality is that most brands approach Gen Z just like they did with changes in previous generations – simply applying different demographics and psychographics – and Gen Z isn’t responding. The marketing mix has changed. Business models have changed. The way to win with Generation Z is in digital, but how? In this session, you’ll learn how to successfully drive awareness and trial amongst a Generation who has historically ignored your brand. After this session, you’ll be able to:
  • Understand Gen Z’s motivations and behaviors online and apply this insight to your engagement tactics
  • Identify what platforms will drive conversations with Gen Z and apply an approach that’s different than how you’ve engaged with other generations
  • Apply a 7-step digital plan to your brand to accelerate the trajectory of your Gen Z sales
Brands who are focused on growing their e-commerce efforts, need to become more relevant, and have historically only sold to Boomers and GenX should attend this talk.
Marketing Strategy