Driving Better Performance with Insights: The Many Whys of Consumer Marketing

Today’s marketers have more data than ever before. The actual insights that come from this data are critical. Do you really understand the “what” that drives the “why,” behind the decisions your customers and prospects make to buy, endorse, choose or abandon your brand or organization? Marketers empowered with deep consumer insights can save money and time, create new revenue streams, increase brand awareness and loyalty. This session will challenge how you view data and employ it to drive engagement. After this session, you’ll be able to:

• Understand how to draw meaningful insights from your vast data stores
• Define why a holistic person-centric understanding is better than specific criteria or behavior alone
• Focusing on the why at multiple levels to increase revenue and loyalty
• Use an insight-driven approach to direct media strategy, creative and messaging to ensure success