Disruptors in Digital and Mobile-First Marketing

Digital marketing is always changing, such that standing still is moving backward. What new tools, techniques, and channels do marketers need to embrace now to be relevant tomorrow? In this session, we’ll discuss the new approaches that propel brands like ModCloth, Brandless and Wine.com to success, and describe how you can accelerate your own digital marketing. From the rise of machine learning and AI, to Amazon advertising (and what that means for Google and Facebook), we’ll help you identify and measure new growth opportunities. At the end of this session, you’ll be able to:

• Implement up-and-coming tools and approaches in the digital space
• Understand how AI impacts your marketing efforts
• Know which new techniques to leverage, and which tools will decrease in value and why
• Leverage new channels to accelerate your growth opportunities, to gain and retain customers