Disrupting Diversity: Applying Marketing Insights and Cross-Departmental Collaboration to Solve an Age-Old Problem

As workforces grow and become more complex, the issues organizations faced in the past have only magnified, and “established” approaches to workforce management are quickly becoming obsolete. This session presents a case study of how long-standing workforce diversity and inclusion challenges are being disrupted by focusing on new methods and new markets, providing actionable insights for marketing professionals who are ready to shake up the status quo. After this session, you’ll be able to:

• Identify the warning signs that indicate people, structures, and methods are no longer meeting the needs of today’s consumers
• Consider how technology use cases can expand beyond what was originally designed
• Recognize when historically distinct markets work better together
• Break down “this is how we’ve always done it” arguments and enact real change