Session Details

eventSeptember 26
schedule3:15 pm - 3:15 pm
location_on Room 5

Digital to Physical: Connecting The Dots In An Omni-Channel World

Driven largely by the ubiquity of mobile, the growth of big data and advancements in both the Internet of Things (IoT) and AI, customers now expect a seamless and consistent brand experience regardless of where, when or how they buy. For brands, this shift requires a holistic, integrated approach focused on creating frictionless customer experiences across both digital and physical touch points. After this session you’ll be able to:
  • Gain a better understanding of consumer expectations around omni-channel
  • Understand best-in-class examples of brands connecting the dots to create powerful omni-channel experiences
  • Get a glimpse into where omni-channel is heading next as it converges with emerging tech like AI, chatbots, AR and IoT
  • Learn how to start connecting the dots for your brand
Marketing Strategy