Digital Marketing Unlearned

The problem isn't learning digital marketing but unlearning it. Twenty eight years after the arrival of the Internet, many companies are building and operating their digital practices with models that have grown outdated or obsolete, from organizational structure, to leadership to strategies and tactics. To unleash the full potential of a true digital transformational practice, we have to unlearn the old ways, but even the best companies are struggling to make real progress in this area. After this session, you’ll be able to:

• Have a clear vision to build or re-build the structure of your digital marketing team, to be able to impact the overarching business goals or your organization
• Break the obsession with engagement and focus on metrics that matter
• Gain the insights and the inspiration to foster a true digital transformation mindset within your organization