Session Details

eventAugust 16
schedule10:45 am - 11:30 am
location_on Room 3

Showcasing the Impact of Digital Innovation Across Brand, Culture, and Clients

Innovation is now necessary for growth. Not just as a revenue generator or value creator, but as something that has wide-reaching impact throughout any organization. But innovation isn't a linear path with immediate or quantifiable impact, so its ROI can't be measured in that way.

Actionable tactics you can apply after this session:

  • Measure the indirect success of innovation - from revenue to company culture
  • Evaluate different innovation initiatives to see if they’re worth the investment and pivot when it’s not the right fit
  • Demonstrate the value between a strong product and marketing relationship
  • Best practices based on real-world case studies of startups and global technology companies that executing and evaluating innovation today