Showcasing the Impact of Digital Innovation Across Brand, Culture, and Clients

Innovation is now necessary for growth. Not just as a revenue generator or value creator, but as something that has wide-reaching impact throughout any organization. But innovation isn't a linear path with immediate or quantifiable impact, so its ROI can't be measured in that way.

Actionable tactics you can apply after this session:

• Measure the indirect success of innovation - from revenue to company culture
• Evaluate different innovation initiatives to see if they’re worth the investment and pivot when it’s not the right fit
• Demonstrate the value between a strong product and marketing relationship
• Best practices based on real-world case studies of startups and global technology companies that executing and evaluating innovation today