Digital Advertising and Data: Fulfilling the Mad Men Creative Promise

Gone are the wild and creative days of mid-century Madison Avenue; or are they? In this age of big data, machine learning, and seemingly intuitive algorithms the one aspect of digital marketing that remains responsible for the initiation of human behavior is creative. Without eye catching images and thought provoking copy we have little chance of stopping the endless scroll of noise and begin collecting the behavioral data necessary to succeed in business. This session will help marketers match up data driven audience and content development with thumb-stopping creative that can be tested and optimized across various social channels. At the end of this session you’ll be able to:

• Understand the relationship of ad creative to audience and content
• Use your new working knowledge of the various creative elements of social ads
• Test for the best combination of creative​​