Session Details

eventSeptember 16
schedule3:15 pm - 3:15 pm
location_on Room 3

Establishing Digital Accessibility Strategy For Your Brand

There is a rapid increase in the multitude of companies that leverage the competitive benefits of integrating digital accessibility strategy as part of core business vision. The strong business case behind accessibility empowers organizations to become more inclusive, innovative and productive while minimizing legal and brand damages.

Is your brand prioritizing accessibility at the right time and on all the right channels? Are you missing out on opportunities to expand the reach of your brand, increase customer base and improve client experience? This session will explain accessibility tactics you can implement to enhance your brand image and social corporate responsibility, boost the reach and retention rate of your products, minimize risks and maximize the return on investment.

After this session, you'll be able to:

  • Use process, data and insights to drive your accessibility strategy
  • Implement digital accessibility standards to optimize user experience and the reach of your brand
  • Define accessibility implementation plan, role-specific milestones and “how to” techniques to expand Accessibility Maturity of your brand

This session is for digital marketers who seek ways to reach greater audience, improve customer satisfaction and contribute to diversity, equity and inclusion in digital communication.

Customer Experience
Marketing Strategy