Differentiating Messages and Content to Break Through the Noise

This session shows how to differentiate messages—from content to social posts to emails—so that they resonate with audiences on increasing crowded platforms. This session is for digital marketers who make, distribute and socialize content and messages across platforms. After this session, you’ll be able to:

• Apply a checklist for messages to connect deep and/or wide
• Frame similar messages and content in distinct ways to showcase unique value
• Reformat the same message to succeed on wildly different platforms, from Instagram to Apple News to email