Designing For Participation

Simply put, people are not consuming advertising, they are participating in conversations. We know this because the data doesn't lie. Looking at seemingly disparate behavioral data like CTRs, ad blocker penetration, app usage, etc., it is clear that to successfully engage with audiences, brands need to shift from being one-way broadcasters to creators of two-way experiences that invite participation and deliver value. After this session, you'll be able to:

• Use consumer data to understand the behaviors driving this engagement challenge
• Frame your participation problem in way that invites creative solutions.
• Develop a simple framework to design two-way experiences
• Apply best practices from brands leveraging Twitter's superpower to create meaningful conversations