Delivering Memorable, Relevant Customer Experiences Today

Memorable experiences are based on little things. Whether it’s how a cup of coffee changes your total experience at a diner or understanding the importance of the right time when sending a marketing communication. Little things add up to create an experience worth remembering. In the crowded marketplace where we all live, being remembered is challenging and necessary for success. This session will discuss tactics that drive memorable engagement; how to adjust your marketing campaigns for deeper impact; and reevaluating benchmarks that lead to mediocrity.

After this session, you’ll be able to:

• Apply proven best practices for creating memorable customers experiences
• Implement trigger-based campaigns to increase impact for all customer segments
• Define the enemies of a memorable customer experience

This session is for experienced digital marketers who want to understand how they can improve the experiences they are creating for their customers.