Session Details

eventJune 16
schedule1:30 pm - 3:00 pm
location_on Room 1

Deliver Your B2B Content to the Right Audience: Building a Web and Social Distribution Strategy

In B2B, building content with channel specificity, strong storytelling, and measurement to track success will amp up your content program. This session will explore two core distribution channels - web and social - and how you can approach them. Because content without distribution is just content for the sake of content.

After this session, you'll be able to:

  • Plan an impactful distribution strategy for your B2B content on web and social
  • Create dashboards that illustrate how messaging pillars and KPIs align
  • Create web narratives that answer "so what?"
  • Develop “social first” content that isn’t annoying