Deciphering Digital Transformation: 25 Years in the Making

Keeping a 25-year-old brand relevant and fresh in the eyes of consumers can be a challenge, and it is imperative to not only sustain but grow your brand’s presence—physically and digitally. Growing wisely has been key to the digital and social media success of P.F. Chang’s, with over 6 million connected fans. Together, P.F. Chang's and The Variable will share how P.F. Chang’s has evolved their digital efforts to drive consumer engagement and business growth, relying heavily on data-driven insights to create and implement strategies that break through the clutter of our hyper-fragmented world. At the end of this session, you’ll be able to:

• Grow wisely across digital and social to keep your brand top of mind and increase conversion
• Incorporate marketing trends based on behaviors of your brand’s audience
• Transform your brand in the digital space to maximize reach and minimize media expense