Session Details

eventMarch 5
schedule3:15 pm - 3:15 pm
location_on Room 3

Death to Display Ads

Brands spent $82 billion last year on display ads, and the dirty little secret is that almost all of that money was wasted. From declining viewability, rampant click fraud, and consumers’ focus on their personal data security, display ads are becoming the worst channel in digital marketing. The question quickly becomes, “Why would I ever buy a display ad again?” After this session, you’ll be able to:
  • Understand the relevant metrics to accurately measure the true return on your display buys
  • Find out what channels would be more effective to spend your ad budget on
  • Be able to navigate some of the hidden risks to your brand when running display campaigns
Marketing Strategy
Paid Ads