Day to Day Innovation: Making Digital Transformation Real

Marketing well and on strategy is no longer enough. Technology, consumer behavior and competitors all race ahead while many of us struggle to keep pace with daily workloads. Even if your organization has a strong and stable vision, the path forward is variable because it's not fully under your control. The ""ability to adapt"" sounds good in concept, but how do you actually embrace a digital transformation that is shape-shifting every week? Every organization must re-learn how to be innovative—and it starts with the human quotient. In this interactive session, we'll discuss methods for applying innovative thinking across functions and marketing disciplines. After this session, you’ll be able to:

• Unravel what innovation really means for effective, customer centric organizations through a series of examples showing both success and failure
• Use methods for making innovation a daily practice
• Apply a new modern marketing framework to ensure your organization is doing enough to foster, nurture, and apply true innovative thinking
• Adopt a framework for evaluating innovative ideas